Toronto, ON – March 9, 2009 – non~linear creations, an e-business integrator with a focus on content management and enterprise search solutions, announces the release of our newest whitepaper, The Non-Technical Manager’s Guide to Successful Google Analytics.
This best practices document outlines the five main steps to take to ensure that you’re making the best use of Google Analytics in measuring the effectiveness of your online strategies and tactics, including:
Gathering website intelligence
Customizing Google Analytics for your specific needs
Tracking your advertising
Converting data into actionable information
Addressing privacy considerations
Written by Helen Overland, Director of Search Engine Marketing at NLC and known throughout the blogosphere as “semlady”, this whitepaper is a treasure trove of effective tips for leveraging the power of Google Analytics for your enterprise.
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